Custom Wine Tours

What's a Custom Wine Tour?


On a Custom Wine Tour, we'll be your private wine tour guide and driver in Napa | Sonoma!  We can take you wherever you want, or customize an itinerary to match your tastes.


Our specialty is couples and small groups (2-5 people). We enjoy guiding guests to smaller wineries, many of them family-owned, for a more personalized, authentic experience.

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Customer Reviews

"Great day...We enjoyed three private wine tastings. Best of all, we were off the beaten path and away from tourists. Wonderful! Definitely exceeded expectations."

-Tracey M., Seattle, WA

Private Tours for Couples | Small Groups

"Fun and relaxing tour...our family very much enjoyed the exceptional service...Our guide Sorel was informative and organized..."

-Silken L., Calgary, Canada


5-Star Reviews on Facebook, Trip Advisor, Google and Yelp!


Videos: Tour Previews

Video: Intro - Custom Wine Tours

Video: Details- Custom Wine Tours

Custom Wine Tour Rates:

(Per hour for the service & vehicle/driver - not per person, with a 5-hour minimum).

Group of 1 to 5 people: $79/ hour

Note: If you need us to plan your Custom Wine Tour itinerary, add a $65 (per group) itinerary planning fee per group.


A credit card is needed to secure your reservation. You may pre-pay online (minimum of 5 hours x $79), or call us at 707-927-1058 to pre-pay by phone. If you prepay for 5 hours but use our service for more than 5 hours, the additional cost is payable at the end of the tour.


Frequently asked questions

Are these private tours or group tours?

All our tours are private, for your party (of 2-5 people) only. We only accept one reservation per day. You pick the date and type of tour you want, and will receive our full attention.

Are tours offered 7 days/week, year-round?

Yes! We offer tours 7 days/week if we are not already booked that day. Custom Wine Tours are offered year-round.

What are your rates | what's included?

For Custom Wine Tours: 5-hour minimum. Group of 1 to 5 people: $79/hour. Included: Pick up and drop off at your lodging (or meeting point) in Napa | Sonoma; Round-trip transport in a 3-row SUV; services of local driver / guide; bottled drinking water. We also offer to take photos of you with a digital SLR camera and email them to you as a souvenir. Unlike many other local tour companies, we do not charge any tax, fuel fee or automatic gratuity. Not included: Wine tasting fees, meals and (optional) driver gratuity. If you need us to plan your itinerary and make appointments for you, add a $65 (per group) itinerary planning fee. A hat/cap and sunglasses are needed, since we get a lot of sunshine here! As of Summer 2020, to reduce the risk of COVID-19 you'll also need a face mask/covering for health & safety, and as required by the County. Social distancing and frequent hand washing/sanitizing is also required (we provide hand sanitizer if you forget yours).

What's the cancellation policy?

If you cancel your reservation at least 1 week prior to the scheduled tour, we will refund your payment, minus a $35/person cancellation fee. The itinerary planning fee is non-refundable. If you cancel less than 1 week prior to the tour date, no refund will be provided. Note: wineries and caterers have their own policies on cancellations and refunds. So if you have pre-paid (or we have pre-paid on your behalf) for wine tastings or meals, those payments may or may not be refundable.

Does rain | weather cancel a tour?

No. Our Custom Wine Tours will proceed regardless of rain or hot or cold weather.

Is transportation provided, and what vehicle will we be riding in?

On our tours, we pick you up at your lodging (or other pre-arranged meeting place) in Napa or Sonoma. As part of this private tour service, we provide round-trip transportation. The owner will serve as your private guide and driver. Our tour vehicle is a 2020 black SUV with 3 rows and black leatherette seats. In addition to our diver, up to 5 adult guests can comfortably ride in the vehicle. Amenities include USB chargers at every seat and rear climate controls. We provide bottled drinking water for each guest. Unlike many other tour operators, we do not charge any fuel fee, tax or automatic gratuity.

What health & safety precautions are you taking to reduce the risk of COVID-19?

In order to protect the health and safety of our tour guests and our guide/driver, we are complying with guidelines from the CDC, the State of California, Napa County and Sonoma County. All tours are private, and winery or brewery appointments are private/by appointment. Safety measures include: tour guide/driver checks his temperature before each tour, frequently washes/sanitizes hands, and wears mask/face covering (permitted to remove mask temporarily outdoors, only while maintaining 6 ft. or more of social distance). Vehicle has a plexiglass safety shield between the driver's seat and rear seats. Vehicle car seats, headrests, armrests, door handles, etc. are cleaned/sanitized after each tour. We provide waivers and itineraries by email; rinse off drinking water bottles; provide hand sanitizer; and accept gratuities by credit card instead of cash. Tour guests are required to verify that they have not tested positive for COVID-19 and are not having symptoms (such as fever or persistent cough) which could be indicative of being positive. Guests agree to frequently wash/sanitize their hands (we provide hand sanitizer), and to wear a mask/face covering at all times while inside the tour vehicle and inside buildings such as wineries. When outside the vehicle, they agree to keep a social distance of 6 ft. or more from the guide and other people (excluding other members of their private tour group.) They are permitted to temporarily remove their mask outdoors, only while maintaining 6 ft. or more of social distance. You can also read Visit Napa Valley's Winery | Hotel Standards here.


Hourly rates listed above include: transportation within Napa Valley or Sonoma; services of tour guide-driver; bottled drinking water, and hand sanitizer.


Price listed does not include lunch, wine tasting fees, itinerary planning, or gratuity for tour guide-driver (optional, but always appreciated).

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NOTE: Active Wine Adventures  does not receive referral fees from wineries, or commissions on wine sales. We choose wineries based on the quality of their wine, their hospitality, location and other factors.

Private Wine Tours.


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